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FBWA.

Category
Community Organization
Customer
Football Bhutan Western Australia
Date
August 2024 - Ongoing
Location
Perth, Australia

We built bridges between continents through the power of community and sport.

Football Bhutan Western Australia represents something beautiful: a group of Bhutanese who moved to Perth and created a volunteer organization purely out of love for their homeland and community. With no funding or paid staff, these passionate individuals work to keep Bhutanese culture alive through football. When they approached us, they had no brand identity and struggled to reach their community. We saw an opportunity to help preserve culture and build connections across continents.

  • Brand Identity Development
  • Social Media Strategy & Management
  • Community Engagement Graphics
  • Cultural Event Promotion
  • League Marketing Materials
  • Cross-Continental Community Building
The poster showcasing a hand with a whistle which was designed to urge Bhutanese living in Australia to come forward for referring.
The poster showcasing a young hand holding onto an old hand which was designed to outreach bhutanese to help the old people in the community.
The poster showcasing a megahorn with the word Refer and Earn which was designed as a refer and earn program for FBWA.
This project touches our hearts because it's about more than marketing or followers. It's about Bhutanese people in Perth maintaining their connection to home while building new communities abroad. We understood that every post, every graphic, every social media interaction was helping preserve cultural identity and create belonging for people living far from their homeland. The challenge was reaching both the Bhutanese diaspora in Australia and people back in Bhutan who wanted to support their community abroad.
The logo of Football Bhutan Western Australia, a football organization in Western Australia connecting the Bhutanese through football games.
The results speak to the power of authentic community building. From just 1,000 followers when we started, FBWA now connects with over 8,000 people across two continents. This 800% growth represents real Bhutanese families in Perth discovering their local football community, and people in Bhutan proudly following their compatriots' achievements abroad. Our ongoing partnership continues to strengthen these cultural bridges, proving that meaningful connections can flourish even across vast distances when supported by thoughtful digital strategy.
  • 800% Community Growth (1K to 8K Followers).
  • Cross-Continental Cultural Bridge Building
  • Brand Identity for Volunteer Organization.
  • Ongoing Partnership & Cultural Preservation.