X C E E D S T U D I O

Red Rooster Tours.

Category
Brand Identity & Website
Customer
Red Rooster Tours
Date
March - April 2024
Location
Thimphu, Bhutan

We created a complete brand identity that captures the spirit of adventure.

Red Rooster Tours needed more than just a website, they needed a complete brand identity that would stand out in Bhutan's crowded tourism market. Starting from scratch in just six weeks, we crafted everything from their minimal logo design to a modern website that perfectly balances simplicity with the rich cultural heritage of Bhutan. The result is a cohesive brand that resonates with travelers seeking authentic adventures in the Land of the Thunder Dragon.

  • Logo Design & Brand Identity
  • Market Analysis & Positioning
  • Minimal Website Design
  • Web Development
  • SEO Optimization
  • Brand Mockups & Guidelines
The tour location section of Red Rooster Tours and Travel homepage.
A mockup hoodie with the new logo for Red Rooster tours and travel.
The new logo for red rooster tour agency created by Xceed Studio.
Creating a brand from the ground up requires understanding both the market and the soul of the business. We dove deep into Bhutan's tourism landscape, studying how established operators positioned themselves and identifying opportunities for a fresh approach. The Red Rooster needed to feel both distinctly Bhutanese and internationally appealing, balancing cultural authenticity with modern design sensibilities that would attract discerning travelers.
The logo of red rooster tour agency created by Xceed Studio.
The client's reaction said it all. They loved both the minimal logo design and the overall website aesthetic, praising how we captured their vision while bringing fresh ideas they hadn't considered. The clean, modern approach we developed helps Red Rooster Tours stand out from competitors who rely on busy, traditional tourism websites. Our strategic positioning and SEO work ensures they're discoverable by travelers seeking premium Bhutan experiences.
  • Complete Brand Identity from Scratch.
  • Distinctive Minimal Design Approach
  • 6-Week Turnaround with Full Deliverables.
  • Client-Loved Brand & Website Design.